Why the NPD Process Works

The spark of insight that produces a successful product does not come from a group, but from an individual mind.

Much is written about the idealized NPD process, but most of it focuses on groups, teams, organizational structure, and activities. Seldom does anyone talk about why it works.

At the root of what we do is how we think. The spark of insight that produces a successful product does not come from a group, but from an individual mind. No matter how rich the environment or how big, smart, or motivated the group, it is the single mind that connects the dots. Understanding how that mind is nurtured by the process can help make your NPD path easier.

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